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Lital Berenfeld Levi joined Armoza Formats in May 2020 as the Head of Productions.
Before joining Armoza Formats, Lital was with Endemol Shine Israel, where she served as the Executive Producer of Non-Scripted content for the past 3 years. Between 2002-2017, she served as the lead producer and executive producer of entertainment programs, reality shows, game shows and docu-reality for a number of production companies including United Studios of Israel, July-August Productions, and Kastina Communications LTD. She also served as lead producer at Channel 10 News between 2003-2017.